A sudden drop in the website traffic can be the worst nightmare any business person can imagine. One should note that poorly designed websites can impact the rankings and your hard work within no time. If you are experiencing this, you must take a deep breath and go through this blog.

It is common for every website to face an unexpected drop in the rankings at one point in time. You cannot avoid it, but you can effectively take measures to reduce the impact. Here, we have listed some critical factors that one should take care of while doing designing and developing a website;

1. Effective Content
   Content plays a significant role and you need to understand that users can be very picky when searching for valuable content. Therefore, you must ensure that you have informative content on your website. Make your content engaging and compelling to reach your target audience effectively.


2. Multiple browser compatibility
   Responsiveness is a factor that you should pay attention to. A well-designed website will always respond efficiently to searches on multiple devices and different browsers. This will ensure that the users don’t face any issues while browsing through the website. It will allow them to get access to the website anytime, anywhere.


3. Contact info
   The website data should also have relevant content and the concerned team’s contact details. A customer may face a query or may want to inquire about anything further. Not putting the contact details on the website can annoy the user and may impact their user experience. Therefore, during Web Development Services Brisbane and initial stages, one must ensure that every page is accessible and equipped with relevant details. It will be beneficial and will allow the potential customers to easily find your company’s contact information. Without proper contact details, the users may find it difficult to contact the team.


4. Comment box
   Generally, a comment box is present on every website and plays a significant role. It allows the visitors to express and share their viewpoints. This further strengthens the communication and allows users to share their valuable feedback in the comment box. When you’re getting your website designed, you must keep this in mind and have a comment box section. It also increases the engagement and activities that are done on the page.


5. Website maintenance
   Website maintenance refers to the process of ensuring that your website is healthy and performing well. You must check that every page is updated, relevant, and works 100%. You must check the content, speed, and other relevant details for each webpage. You can even consider having a twenty-four-hour support system implemented. We provide custom web development in Brisbane that will help you meet your unique business requirements. We design effective websites that are engaging and will perform well.


6. Clean web design and colors scheme
   All the websites must have a clean, appealing, intuitive, and responsive design that is well-structured and is of good quality design. Texts and graphics can distract online users and divert their minds. Therefore, it is very essential to use the right color palette to ensure that the focus is maintained on the key value propositions. The colors and overall design must help enhance the structure of the website.
   
   You must ensure that the design is not overpowering and take away attention from other elements from the website. The positive user experience depends majorly on the usage of an effective color scheme. Clean web design is always 101% visual. adopt appropriate colors so that the messaging comes across properly in front of the target audience. Keep the aesthetics of a website in mind while designing a website.


7. Mobile-friendly websites
   It has been found in surveys that the users will not prefer visiting a company’s webpage that does not work properly on their mobile device. They take it as a sign that the website is slow and unresponsive. This can impact the overall reputation of your company.
   Therefore, you must ensure that each webpage functions properly on mobile phone devices. You must ensure that each webpage functions properly on mobile devices. More and more online users are using mobile devices these days when searching for relevant information. Therefore, your website pages must be designed following mobile capabilities.


8. Website speed
   Website speed can either make or break your entire company’s reputation and SEO rankings. Despite the insane technologies and effective measures, if a website doesn't load it is not worth it. Most online users simply return to the search engines if the page does not load within three to five seconds. Therefore, one must take steps to prevent losing out on potential customers and improve the overall web speed.
   
   One should get in touch with us for custom web development in Brisbane and get their website designed by our team of experts.
   

Considering website development services Brisbane? Here are a few critical factors that you must check during the web design and development stage.